Quality measurement is a research area focused on developing methods and tools to evaluate the quality of products, services, processes, or systems. This can include assessing the conformance to standards, customer satisfaction, efficiency, and effectiveness. Researchers in this field may use a variety of quantitative and qualitative techniques, such as surveys, statistical analysis, and performance metrics, to measure and improve quality levels in various industries and contexts. The goal of quality measurement research is to help organizations achieve higher levels of quality and performance, leading to increased customer satisfaction and business success.